“The league needs to be able to anticipate new models of fan engagement and forms of audio-visual content consumption that are supported by technologies such as Sceenic’s Watch Together.”
- Minerva Santana, Director of Innovation and Global Development
Customer behaviour and expectations software provider Sceenic has announced a partnership with Spanish league football governing body LaLiga to run a pilot to keep the social interaction within the same platform.
Considered the most popular football league in the world, with more than 3.3 billion mobile internet users worldwide, LaLiga the “Spanish football league” is always searching to continue enhancing the viewing experience of its fans. For this reason, in an innovative strategy, LaLiga decided to partner with Sceenic and run a pilot featuring their watch together software solution, expecting to keep the social interaction within the same platform.
Sceenic’s Watch Together software solution will be integrated into LaLiga’s OTT platform for the pilot, allowing fans to stream games, and react and comment on the same platform in real-time with friends.
