“The league needs to be able to anticipate new models of fan engagement and forms of audio-visual content consumption that are supported by technologies such as Sceenic’s Watch Together.”
- Minerva Santana, Director of Innovation and Global Development
Considerada como la liga de fútbol más popular a nivel mundial, con más de 3.3 billones de usuarios en su plataforma móvil alrededor del mundo, LaLiga en constante búsqueda para mejorar la experiencia visual de sus usuarios, y en una estrategia para continuar avanzando en el campo de innovación y tecnología, decidió asociarse con la empresa Británica Sceenic y poner en marcha un plan piloto implementando la tecnología ´Watch Together´ (Ver Juntos) en su plataforma OTT, la cuál permite a los fans compartir el contenido que consumen junto con amigos y familiares, a través de un video chat manteniendo la conversación en el mismo lugar y tiempo real en el que se transmite.
All of the accomplishments from our Alumni this year have left everyone at Startup Funding Club thrilled about what is to come in 2020. Exciting news from the SFC portfolio have started to reach the team, such as those from Sceenic. The co-viewing platform will be partnering with LaLiga, Spain’s most prominent football league. On top of this, in 2020 we will be welcoming many more companies to the SFC Alumni Network, which shall bring even more accomplishments to the table!
La Liga avanza en sus planes de innovación con nuevas herramientas que permiten amplificar y enriquecer lo más importante que tiene el fútbol: la experiencia del vivo. En este caso el dato es que se asoció con la empresa Británica Sceenic para poner en marcha un plan piloto implementando la tecnología ´Watch Together´ (Ver Juntos) en su plataforma OTT, la cuál permite a los fans compartir el contenido que consumen junto con amigos y familiares, a través de un video chat manteniendo la conversación en el mismo lugar y tiempo real en el que se transmite.
Customer behaviour and expectations software provider Sceenic has announced a partnership with Spanish league football governing body LaLiga to run a pilot to keep the social interaction within the same platform.
Sceenic’s “Watch Together” software allows friends to set up an on-screen chat that appears in a vertical bar to the right of the video programming on their screens. The friends can talk about the programming in real time as they watch the show.
LaLiga and Sceenic have launched a ‘Watch Together’ pilot that allows groups of fans to stream matches together in real time. The solution will be integrated into LaLiga’s OTT platform then made available for LaLiga Sports TV users after the pilot period.
The deal will see Sceenic’s Skype-style watch together technology integrated into LaLigaSportsTV for an initial trial period. The feature will then be made available to the streaming platform’s users, enabling viewers to watch, react and comment in real-time with their friends as if they are in the same room.
La Liga, the organising body for Spanish soccer’s top two tiers, has teamed up with Sceenic to pilot the technology company’s social viewing software solution on its free over-the-top (OTT) platform. The deal will see Sceenic’s Skype-style watch together technology integrated into LaLigaSportsTV for an initial trial period. The feature will then be made available to the streaming platform’s users, enabling viewers to watch, react and comment in real-time with their friends as if they are in the same room.
Considered the most popular football league in the world, with more than 3.3 billion mobile internet users worldwide, LaLiga the “Spanish football league” is always searching to continue enhancing the viewing experience of its fans. For this reason, in an innovative strategy, LaLiga decided to partner with Sceenic and run a pilot featuring their watch together software solution, expecting to keep the social interaction within the same platform.
LaLiga is one of the most popular sports leagues in the world and also one of the most progressive when it comes to its approach to technology innovation and new business models, including its tackling of online piracy.
Considered the most popular football league in the world, with more than 3.3 billion mobile internet users worldwide, LaLiga the “Spanish football league” is always searching to continue enhancing the viewing experience of its fans. For this reason, in an innovative strategy, LaLiga decided to partner with Sceenic and run a pilot featuring their watch together software solution, expecting to keep the social interaction within the same platform.
Sceenic’s Watch Together software solution will be integrated into LaLiga’s OTT platform for the pilot, allowing fans to stream games, and react and comment on the same platform in real-time with friends.
